Five different ways to use Facebook graph search effectively

Discover five different ways to use Facebook graph search

Are you looking for specific topics that are trending on Facebook?

Would you like to know, how to improve your page followers?

Want to analyze, how your competitors are engaging with different audience? 

Then, you just need to search like a ninja with Graph Search, a search engine or inbuilt feature that Facebook has rolled out during March 2013 i.e. exactly three years ago from now. The reason to introduce this tool is to make it simpler for users’ type-in natural language unlike list of links with specific or rendered keywords. Currently, Facebook has more than 1 billion active users across the globe so, the Graph search brings-in such complex and subtle data in an explicit ways to its users.
According to Facebook user statistics, a very popular feature of Facebook is the 'Like button' - Statista
The graph search mainly focuses and extracts information within a user's’ network or friends circle. During its initial days of launch, the additional search results were extracted from Microsoft’s Bing search engine but, on December 2014 it has dropped the partnership and changed its search features along with couple more functionalities. 

In-fact, Graph search feature was developed under former Google employees. And it’s been developed as semantic search engine unlike traditional search engines, which means search results are based on intended meaning or contextual search terms.

An introductory launch video during 2013

Discover five different ways to use Facebook graph search effectively like ninja: (Especially for marketers)

1. Hashtag focused search

#Hashtag was initially introduced or adopted by twitter during 2007 i.e. exactly ten years from now. And later few other social media platforms have also implemented this and they are Facebook, Instagram, LinkedIn even search aggregator Google. 

Using hashtag search terms on graph search:

#hashtag search result on Facebook
When I searched a term #internetofthings, that was a popular search term with almost 95K people talking about this on Facebook via posts, photos, videos and other categories. Also, the results shown were filtered based on recent or old publishing. That means a trending hashtag can be searched to join the forum of discussions and attract prospects to enhance your page followers. Similarly, this can be done using different hashtag terms across many businesses

2. Advance Search

Advance search is another way of filtering more personalized data using different search terms. Something like, ‘best restaurants in Michigan’ which turned out to be one of the popular search terms. So, this search term that can be tailored using different filtering options such as posted by, tagged location, date posted etc. Surprisingly, there was one blog post on ‘The 15 Best Restaurants in Michigan!’ which has been posted aggressively and regularly. This means to attract more visitors either to a blog post or to those 15 best restaurants. Hope, you might consider this tactic useful too for your day to day Marketing activities

Advance search using search filters

3. Search by Category

Graph search has options to choose different categories based on Top and recent discussions, posts, people, photos, videos, shop, pages, places, groups, apps and events. The search terms can be tailored according to these categories. For instance, if I search for ‘Instagram photos’ results shown are ‘Photos from friends and groups’ and ‘Public photos’ under photos category by multiple Instagram users and this can be filtered through different categories as aforesaid

Search through photo category

4. Trending Discussions

Trending discussions are those which are very recent, that occur regularly on different topics. Might be on top trends, politics, science and technology, sports and entertainment. These results you can find them on Facebook home page on LHS sidebar

Search trending topics and discussions

5. Search History

‘History never repeats’ that’s not quite true with Facebook graph search. Because, you can find and filter all previous search history till date from the day you have set-up your profile. This search history is visible only to you and you can delete your previous search history if wish to or clear all previous search at once.

Search all your previous history

Thanks for swinging by

Facebook graph search can be one of the optimal feature for you or your business, to enhance marketing efforts and draw your followers or visitors’ attention. Hope you find this blog useful and educative. 

Please let me know, if you are using Graph Search, how has it helped you reach your audience and understand your competitors effectively? Kindly, write your feedback, queries or suggestions below. 

References:

Facebook, Statista, Bing

Creative design courtesy: www.canva.com

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